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03 · Store builder

The one-product store builder for Shopify

One-product stores sell best when the home page sells the brand. Ecopy turns your product page into a branded home page — built from the same content, published in the same click.

Free plan · No credit card · Works with any theme

Branded home pageNEW

One product? Get a whole brand store.

One-product stores convert best when the home page sells the brand — not a grid of one item. Ecopy turns your product page into a branded home page, built from the same content, in the same click.

  • 1
    One tick when you publish
    “Also use this page as my store’s home page” — your one-product store gets a real brand home, not a theme demo.
  • 2
    Sells the brand, then sends to the product
    Only the essentials: promise, benefits, featured product, reviews, guarantee and FAQ. Every button leads to your product page.
  • 3
    Edit it like the product page
    A Home page tab with a live, clickable preview: reorder, add or remove any section.
  • 4
    Your theme’s home is safe
    The original home page is backed up before anything changes — restore it in one click.
Build my brand home page

From product page to brand store in 4 steps

1

Build your product page

Import the product and generate its page from any of the 18 templates.

2

Tick “use as home page”

In the publish window. Ecopy backs up your theme’s current home page first.

3

Fine-tune the Home page tab

Reorder, add or remove sections, with a live, clickable preview.

4

Publish — or restore

Your store opens on your brand. Changed your mind? Restore the original in one click.

What’s on your home page

Only what sells — nothing that distracts

Not a copy of the product page: no buy box, no variant pickers, no duplicated sections. Every button leads to your product page.

  1. 1
    Brand hero
    Your promise, product photo, rating and a “Shop now” button.
  2. 2
    As seen on
    Press logos, when your page has them.
  3. 3
    Benefits
    One focused benefits section — not every one from the product page.
  4. 4
    Featured product
    A compact card: photo, price, key benefits and a button to the product.
  5. 5
    Social proof
    Up to two — video testimonials and reviews, never two of a kind.
  6. 6
    How it works / results
    One how-it-works, timeline or before/after section.
  7. 7
    Guarantees
    Shipping, returns and secure checkout, in one bar.
  8. 8
    FAQ
    Trimmed to the four questions that matter most.
  9. 9
    Final call to action
    One last push — straight to your product page.
FAQ

Store builder, answered

Everything you need to know before you install. Can’t find it here?

Talk to a human

Real answers from the team that builds Ecopy.

Yes. When you publish a product page, tick "Also use this page as my store's home page". Ecopy builds a branded home from the same content — brand hero, benefits, featured product, reviews, guarantee and FAQ — with every button leading to the product page. Your theme's original home page is backed up and can be restored in one click.

Yes. Before Ecopy publishes a branded home page, it backs up your theme's original home page. Restore it from the page editor in one click — re-publishing later never overwrites that original backup.

It is published into the home template of your current theme, and works with Online Store 2.0 themes such as Dawn and Horizon. If you give the page a background colour, your store header and footer are adjusted so they stay readable on it.

Yes. Pick one of 18 niche templates, then recolour the whole page in one click with a brand palette, choose one of 12 page backgrounds (dark mode included), set your fonts and text sizes, and choose how your product images are laid out. Pages work with any Shopify theme.

Ready for your next sale?

Import a product, pick a template and let Ecopy build the page that sells it — bundles, reviews and urgency included. Live on your store in minutes.

Install free on Shopify
Free plan, no credit card3-day trial on paid plansCancel anytimeWorks with any theme